Elements of the “service package” that can be offered by a commercial site

Assortment

•  Number of products offered on the website

•  Difference between range and assortment in store on the web.

Logistics

•  Minimum order to trigger delivery

•  Costs of delivery charged

•  Window (opening hours) and delivery times.

Advice

•  Notice board to the nearest store to find the product

•  Presence of internal and external search engines

Payment

•  Payment Alternatives, traditional or via internet

•  Secure methods of payment (and personal data)

Interactivity

•  Business News via email

•  Access to forums for exchange and discussion.

Advertising

•  Easy tracking and access the website.

•  Regular or occasional promotional offers