Elements of the “service package” that can be offered by a commercial site | |
Assortment | • Number of products offered on the website |
• Difference between range and assortment in store on the web. | |
Logistics | • Minimum order to trigger delivery |
• Costs of delivery charged | |
• Window (opening hours) and delivery times. | |
Advice | • Notice board to the nearest store to find the product |
• Presence of internal and external search engines | |
Payment | • Payment Alternatives, traditional or via internet |
• Secure methods of payment (and personal data) | |
Interactivity | • Business News via email |
• Access to forums for exchange and discussion. | |
Advertising | • Easy tracking and access the website. |
• Regular or occasional promotional offers |